An Acronym for ‘the first to know’, TFTK is a boutique, founder-led practice, which helps organisations anticipate, shape and capitalise on cultural change — before it becomes mainstream.

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TFTK trades in cultural currency by genuinely offering what many seek to manufacture:

 

• Bespoke cultural framework: proprietary model of cultural diffusion 

• Global network of connections: insider access and credibility among the-hard-to-reach cultural makers & shapers and market challengers & visionaries 

• Cultural kudos: authority shaped through decades of lived experience and influence, not borrowed cool 

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With the know how to translate these assets into client value and impact, TFTK delivers two work streams:

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Strategic: Through our INNOVATION solutions, we support Brands and Businesses navigate uncertainty and make confident decisions by benefiting from our ability to pin-point, in real time, early signals of wider societal shifts, that indicate where markets and behaviours are headed next. 

Activation: For Cultural Institutions, Brands and Marcomms Agencies wishing to be ahead-of-the-curve, we design cultural programmes and curate experiences, to orchestrate the kind of hype that generates WORM — Word Of Relevant Mouth — from the people who matter, which secures earned media.

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