We support clients anticipate changes that will affect their Brands and Businesses. We feel that enlisting individuals for whom the future has already happened in this endeavour can cut the speed to market and alleviate risk. From the nature of being a step ahead of the consuming crowd, such individuals (Trailblazers) are more likely to open up new horizons rather than play back what you already know. To generate breakthrough insights, the assets that make us different are: TFTK’s Trailblazer Web , our global network of highly desirable but difficult to reach individuals and ‘the first to know ’, our cultural framework to help future-proof strategic decisions. It's a new breed of cultural insights. Connect with our Trailblazers, face to face (co-creation, round tables, in-depth discussions), in situ (ethnographic and semiotics approaches) or through our intuitive online discussion platform, built with high resolution touch devices in mind, automatically switching from one device to another, TFTK.CLUB : just click, swipe or tap! When necessary, we 'upcycle' your existing in-house knowledge by looking at it through a fresh lens, thus repurposing what's been overlooked. In work as in life we believe in 'waste not, want not'. Climate equity and social inclusion is second nature to us, not a trend, a directive or regulation.
Keeping the pulse on (emergent) cultures
let TFTK fix you with carefully picked Trailblazers so you can stay a step ahead - whether you are a brand manager ensuring that your short-to-medium term strategies stay fresh or an innovator exploring new, disruptive horizons (or monitoring change to future-proof your new ecosystems) – access your Trailblazers periodically through TFTK.CLUB or via face-to-face interactions or both
Developing new ideas or repurposing
high energy workshops to develop new products (NPD), services or creative briefs (advertising/marketing; design; broadcast commissioning and programme development), explore white opportunity spaces or to repurpose existing ideas (and make them work and ready to go!) - agile and suited for risk-managed incremental innovation (also great for cross-functional & cross-cultural team bonding!)
Ask the right question
understand what mainstream consumers will be thinking in the future by asking the right questions today – step into the universe of Trailblazers, who will open up horizons that you never know existed and therefore couldn’t think of asking (these are bespoke, one-off projects to suit your needs – as opposed to periodical offerings)
The Future of...
understanding a thematic of your choice by tapping into our expertise in pin-pointing emerging cultures and connections with Trailblazers to ensure your Brand or Business stays relevant
Future immersion modules
knowledge exchange by getting out of the office and living the life of Mavericks that challenge the status quo and give strong indication that their visions are the disruptive business models shaping the future; alternatively, we can get you immersed into a day in the life of the non-conformist Alpha Trend Setters
study trips to explore new environments or even familiar ones but through the lens of those who live alternative lifestyles as well as blaze the trail in new ways of doing and thinking
If you'd like a little bit more information to help you consider how this might work for your Brand or Business, click here to get in touch.