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We support clients anticipate changes that will affect their Brands and Businesses by pioneering a new breed of cultural insights. Our approach and thinking is outlined in the seminal book The 2.5%: small group, big influence.


In a gist, we feel that enlisting individuals for whom the future has already happened to address your commercial goals can cut the speed to market and alleviate risk. From the nature of being a step ahead of the consuming crowd, they are more likely to open up new horizons rather than play back what you already know. The assets that make us different are: TFTK’s Trailblazer Web, our global network of highly desirable but difficult to reach individuals and the first to know ’, our cultural framework to help future-proof strategic decisions. Connect with our Trailblazers, face to face (co-creation, round tables, in-depth discussions, workshops), in situ or through our intuitive online discussion platform, built with high resolution touch devices in mind, automatically switching from one device to another, TFTK.CLUB : just click, swipe or tap! We'll design a bespoke solution once we've listened to your challenge. When necessary, we 'upcycle' your existing in-house knowledge by looking at it through a fresh lens, thus repurposing what's been overlooked. In work as in life we believe in 'waste not, want not'. Climate equity and social inclusion is second nature to us, not a trend, a directive or regulation.


  • Keeping the pulse on (emergent) cultures 
    let TFTK fix you with carefully picked Trailblazers  so you can stay a step ahead - whether you are a brand manager ensuring that your short-to-medium term strategies stay fresh or an innovator exploring new, disruptive horizons (or monitoring change to future-proof your new ecosystems) – access your Trailblazers periodically through TFTK.CLUB or via face-to-face interactions or both


  • Developing new ideas or repurposing 
    high energy workshops agile and adaptable: articulate your purpose; develop new products (NPD); brand positioning; comms; creative briefs (advertising/marketing; design; broadcast commissioning and programme development); explore white spaces or repurpose existing ideas 


  • Ask the right question
    understand what mainstream consumers will be thinking in the future by asking the right questions today – step into the universe of Trailblazers, who will open up horizons that you never know existed and therefore couldn’t think of asking (these are bespoke, one-off projects to suit your needs – as opposed to periodical offerings)

  • The Future of...  
    understanding a thematic of your choice by tapping into our expertise in pin-pointing emerging cultures and connections with Trailblazers to ensure your Brand or Business stays relevant 


  • Future immersion modules
    knowledge exchange by getting out of the office and living the life of Mavericks that challenge the status quo and give strong indication that their visions are the disruptive business models shaping the future; alternatively, we can get you immersed into a day in the life of the non-conformist Alpha Trend Setters


  • Time out 

​study trips to explore new environments or even familiar ones but through the lens of those who live alternative lifestyles as well as blaze the trail in new ways of doing and thinking

If you'd like a little bit more information to help you consider how this might work for your Brand or Business, click here to get in touch.




Strategic Insight

Learning Tours

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