

HYPE
If you want to make some noise, you’ve landed on the right page. TFTK offers cultural programming, partnerships and curating events, ahead of the curve. We orchestrate unique experiences to foster a sense of community and generate the relevant word of mouth, which effortlessly gets earned media. Tap into this marketing resource as a communication tool or as a business development tool – or both.
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We are plugged in and enjoy kudos among individuals considered as ‘cultural authorities’, emerging or established. We specialise in growing innovative ideas, from the embryo - outwards. Let us apply our know how (based on our proprietary cultural framework) and connections (from our bespoke network of inspired individuals) to design the right format for your needs, so you can delight your audience and grow your business or cause.
This offering particularly resonates with professionals working in the arts, the premium hospitality sector (private members’ clubs, hotels, ‘chic’ bars and restaurants), (directional high end) fashion and youthful brand sector (seeking to reach ‘high worth individuals’, trading in 'cool' cultural currency and power of their word of mouth). If you are a communications or PR agency representing a corporate brand looking to benefit from our knowledge and connections, we are more than happy to work together to align the-first-to-know universe in a way that would speak to more mainstream consumers.
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Over the past two decades, we’ve built up a portfolio of prestigious collaborations with the world’s leading cultural institutions, music festivals, social enterprises, co-working places, business accelerators, private members’ clubs, including a decade-long annual monthly retainer with the sought-after Soho House Group. This was its 'golden' age, when events programming contributed greatly towards creating one of the world’s leading cultural barometers for the creative and start-up industries, with long waiting lists for new members wishing to join!​
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​More than a job, connecting people a is a passion. The authenticity of what we offer goes beyond fads. From the embryo of something new (early sign of big change), we mobilise people around a shared sense of values and grow a following with advocates, who spread the word outwards. Occasionally, we even initiated movements that have truly struck a chord with a large public, on a global scale. This includes: ‘cool knitting’ (hailed in its heyday as ‘one of the most influential micro-trends shaping global youth culture’), traffic-stopping parties during Fashion Week or being instrumental part of the (initially grassroots) movement that put the food and single plastic waste on the public agenda. You wouldn’t think of white collar boxing as anything radical because, today, it is part of the sports/entertainment landscape like football but we were at the embryo. The ‘real fight club’ in east London is where it all started, from a tiny room in a back yard at a time when London’s famous black cabs refused fares to Shoreditch (‘Oxton) as it was deemed too risky a neighbourhood. And, yes, if you click on the BBC ‘Comic Relief’ first TV white collar boxing 'celebrity' edition video, that was in collaboration with us.
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ZEITGEIST
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Spreading the (relevant) word of mouth
Word of mouth is a more powerful medium than advertising. It’s the know how and who you know, not how much you spend on a campaign that gets you influence and advocacy! Stage with us a unique concept (anything from a talk to multi-activity event) with inspired content, ahead of the curve, and carefully selected invited audiences (influencers who influence influencers) to create a unique and memorable experience for participants, audiences and organisers. These microcosms, based on shared values and authentic beliefs, will attract (Alpha) trend setters (categories explained in The 2.5%). The next instalment is in Never Conform. Such gatherings and/or content will be irresistible to cool hunters – but only the ones truly in the know – will be there, first. Everyone else will be reading about it on social media and the press.
MAVERICK MONDAYS
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Collaborating for the better good
Hosting talk-based learning and networking experiences that celebrate Mavericks, a type of innovator in The 2.5%. They are change makers, who drive future trends by challenging the status quo. They offer new solutions to existing problems, ahead of the curve, towards a more climate equitable and socially just world. Mavericks ask questions that we haven’t thought of asking and offer scenarios that an average person didn’t even think possible – yet truly fulfilling an unmet need.
TALKS and Q&As
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Lunch-time presentations, sessions at away days or conferences and Q&As
Get a feel for ‘the first to know ’ universe, a unique insight into those who shape the future mainstream consumption behaviour and what it means for business audiences, with a talk by Dr Lida Hujić, TFTK’s principal (for further credentials check her biog and in the ‘media’ page).
If you'd like a little bit more information to help you consider how this might work for your Brand or Business, click here to get in touch.


