WORM stands for Word Of Relevant Mouth. This is where our cultural intelligence is brought to life through creating the right kind of hype. By activating our Trailblazer Web and the first-to-know™ framework for identifying cultural and societal shifts before they become mainstream, we create cultural experiences that move reputation, relevance and revenue. 

 

Our ‘worm’ offering resonates particularly with organisations operating at the intersection of culture, creativity and influence, including the arts, premium hospitality (private members’ clubs, hotels, restaurants and bars), fashion, lifestyle and youth-oriented brands. We also partner with communications and PR agencies seeking authentic cultural insight, credibility and connections that translate specialist knowledge into broader audience relevance and earned media.

 

We understand how cultural capital is built not bought. For organisations that need cultural credibility, visibility and momentum, we create moments that travel organically through Innovator networks whose voices matter most. 

 

We signal relevance without forced marketing through various formats, ranging from one off live talks and panels; curated events series; written content; through to cultural partnerships, collaborations and long-term cultural programming strategies (on a retainer basis).  

 

Whatever the format, we aim to generate cultural conversation, audience engagement and foster a sense of community. We combine a talent for spotting emerging ideas, individuals and movements with an ability to convene influential audiences. By applying our savoir faire, we kick-start new conversations to grow momentum organically and generate authentic buzz. 

 

At times, our work has extended beyond memorable occasions to help shape movements that went on to achieve global reach. Those experiences have informed the-first-to-know™ model and some of the hype is among our case-studies (in words and video clips) in our three books, so far.