CULTURAL INSIGHTS

We support clients anticipate changes that will affect their Brands and Businesses (market leader, challenger, start-up) by pioneering a new breed of cultural insights. In a gist, we feel that enlisting individuals for whom the future has already happened to address commercial goals can cut the speed to market and alleviate risk. From the nature of being a step ahead of the consuming crowd, they are more likely to open up new horizons rather than play back what you already know. Our approach and thinking are outlined in the seminal book The 2.5%: small group, big influence.

The assets that make us different are: TFTK’s Trailblazer Web, our global network of highly desirable but difficult to reach individuals at the embryo of new trends and ‘the first to know ’, our cultural framework to help future-proof strategic decisions. This is combined with the know how to join the dots between disparate, seemingly unrelated early signs of social change and translate that knowledge into profitable solutions. Connect with our Trailblazers, face to face (co-creation, round tables, in-depth discussions, workshops) or through our intuitive online interactive platform, built with high resolution touch devices in mind, TFTK.CLUB : just click, swipe or tap!

When necessary, input from Trailblazers can be further substantiated by running online communities of any demographic, any size, anywhere. We also have bespoke AI capacity for feeding your unstructured data in any type of format (summarising, evaluating, categorising). Great if you wish to upcycle in-house intelligence and turn into stimulus for Trailblazers to bring up to date. Waste not, want not! Alternatively, combine Trailblazer ideas with AI for concept development/NPD (in our 'innovation workshops').

We'll design a bespoke solution once we've listened to your challenge. How we present the project debrief depends on your objective and budget but this can be any format, be it a written document, short film or event.

FUTURES

Keeping the pulse on (emergent) cultures
Ad-hoc projects or periodically, let TFTK fix you with carefully picked Trailblazers to suit your brand or category, so you can stay a step ahead – good for ensuring that short-to-medium term brand strategies stay fresh or for exploring new, disruptive horizons. In addition, we can seamlessly integrate further exploration or evaluation of cutting-edge ideas or concepts generated by Trailblazers with more mainstream ‘consumers’ by setting global online communities of any size, any demographic, anywhere in the world (through a strategic partnership).

STRATEGIC INSIGHT

To inform innovation (white space, NPD), positioning, communication
Shape what mainstream 'consumers' will be thinking in the future by asking the right questions today. Step into the universe of Trailblazers, who will open up horizons that you never knew existed and therefore couldn’t think of asking. We can also 'upcycle' your existing in-house knowledge by looking at it through a fresh lens, thus repurposing what's been overlooked. If necessary, we can integrate a bespoke generative AI Lab for processing large amounts of information (feeding your unstructured data in any type of format for summarising, evaluating, and categorising) to create strategic outputs for exploration by Trailblazers, who will co-create with us to turn dead stock into a competitive advantage.

LEARNING TOURS

Time out
Get your Team inspired through getting out of the office or from WFH (working from home!) to explore new environments or even familiar ones but through the lens of those who live alternative lifestyles as well as blaze the trail in new ways of doing and thinking. Alternatively, immerse yourself into a day in the life of the non-conformist Alphas or Mavericks.

If you'd like a little bit more information to help you consider how this might work for your Brand or Business, click here to get in touch.

Futures

Strategic Insight

Learning Tours