BREAKTHROUGH INNOVATION GROUP PERNOD RICARD
Soho House, 76 Dean Street, London, 11 June, 2019
Breakthrough Innovation Group: Pernod Ricard
Lida Hujić was joined by Alain Dufossé, the Pernod Ricard Breakthrough Innovation Group's (BIG) Managing Director and Innovation Leader (advertised) and Vlastimil Spelda, Chief Innovator, Breakthrough Innovation Group (a very welcome and unexpected panel addition!) as well as Matthew Du Cann, Brand Director, and Shéhrazade Schneider, General Manager, respectively, for L'Orbe, one of the BIG new products. Five years in making, L'Orbe is the world's first pairing of spirit (vodka) with precious ingredient (caviar pearls), which is achieved by using a patented new technique. Not only was this talk a rare and unique opportunity to hear more about a corporate trailblazer's journey but it was also an exclusive preview of L'Orbe, coupled with food accompaniments for the ultimate tasting of this groundbreaking concept.