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  • In The Media

THE FIRST TO KNOW, HOUSE MAGAZINE











Interview with Lida Hujić by Justin Quirk, Editor-in-Chief, House Magazine, Soho House Group (29/05/2012).


“Lida Hujić’s book ‘The First To Know,’ in which she explores the way ‘Hipsters and Mavericks Shape the Zeitgeist’ is a seminal textbook for anyone interested in marketing, media and fashion… Using personal accounts from over two decades this is an enlightening story for those with an interest in the phenomena at the heart of contemporary culture. We were lucky enough to interview her when she popped in to Shoreditch House last week.”