Friday 29th November 2024
Feature by Lida Hujić for Media Centar Sarajevo
original title: Trideset godina MTV Europe Video Music Awards iz sarajevske perspektive
In Lida’s words:
November 2024 marks 30 years of the MTV Europe Video Music Awards. This was just the prompt to write a story for the magazine portal of Media Centar Sarajevo. The new article builds on a previous one about the connection between the Sarajevo Olympics and the resultant blooming of new subcultures, from the underground, of which I would be an active participant.
For those who speak the lingo, the article is the current cover story (29/11/2024, search through my name on the portal, once archived). Or click here: https://www.media.ba/bs/magazin-novinarstvo/trideset-godina-mtv-europe-video-music-awards-iz-sarajevske-perspektive
To say that MTV changed the course of my life is probably an understatement. (Yes, the MTV Video Music Awards is mine! 😊). Hailing from Sarajevo (albeit growing up in Paris), the combo of: the VMAs anniversary, the 40th anniversary of the Sarajevo Winter Olympics earlier on this year and, another anniversary, that of the Scorpions’ hit ‘Still Loving You’ becoming the best-selling record in France (exceeding 1.7 million copies sold) in 1984, which prompted a baby boom (as quoted in the Rolling Stone) led me down Memory Lane.
All of those seemingly disconnected elements are pieces that make up the patchwork of my life. I was a young broadcaster in Sarajevo when the Scorpions did a gig and became the first ‘western’ rock band to do so. I interviewed them live on TV, which was never done before. Next, I would connect with MTV. The rest is the history of media in Bosnia and Herzegovina, as told through my rock n’ roll angle. Not only were the winds of change blowing over there in the late 80s/early 90s but there was a cultural storm of ‘cosmopolitan’ innovation. Unfortunately, it turned into a downburst, when the nationalistic current took over.
If you look at the Visual Library on ‘the first to know’ book website, in the ‘Sarajevo’ section, the films ‘Sarajevo 80s’ and ‘anti-war movement’ showcase real life footage of all of those events. http://www.thefirsttoknow.info/sarajevo.html
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