Future-proof insights will be powered by magic and tarot, workshop by Lida Hujić, Impact 2014, MRS (Market Research Society) annual conference
Delve into the macabre universe of elusive taste-makers, where ancient cults of magic, tarot reading and other less conventional forecasting means are just some of the many disciplines applied with a cool yet gruesome twist. This interactive workshop will explore how to use cutting-edge intelligence to spark innovation. Delegates will work collaboratively by assuming assigned roles and fulfilling set tasks, which will address ‘real life’ innovation challenges on a scale from shorter to longer-term strategy requirements.
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