HOW NEW TRENDS ARE FORMED: THE-FIRST-TO-KNOW MODEL
- In The Media
- May 27
- 2 min read
Inspiration for dental marketing professionals and technicians who want to be a step ahead
Friday 22nd May, 2026
Dentex Zagreb, Croatia, Fair/Conference
Dentex Zagreb, Croatia, is the International Dental Medicine Fair that brings together dental professionals, clinics, laboratories, educators, and global manufacturers to showcase the latest innovations in modern dentistry.
Future-focused and reputed as the premier biennial event in the region, it covers several core areas of the dental industry: exhibition showcasing the latest industry advances; professional programmes featuring talks and workshops and networking opportunities.
Say ‘future’, say ‘the first to know’, TFTK’s dr Lida Hujić was invited as a guest speaker to introduce the-first-to-know innovation diffusion model to an audience of bemused but, by the second slide, already hooked and delighted dental practitioners.
Devised for innovation and marketing professionals across industries, this fresh take on how innovations spread, focused on how, in dentistry, this model could especially appeal to professionals who first adopt new techniques, materials, and technologies—the early adopters of cutting-edge trends, who inspire colleagues, raise patient expectations, and ultimately move the whole profession forward. By recognising and learning from these innovators/trendsetters, dental practitioners and technicians can better anticipate change and position themselves at the forefront of progress.
Coincidentally presented on ‘world goth day’, a few of images of ‘high goths’ and their tooth adornments were shared. Radical but lucrative, it was only appropriate to mention their ‘extreme beauty’ style by way of introduction to the TransHuman Consumer. Freshly uncovered in NEVER CONFORM, the third instalment of ‘the first to know’ saga, this the emerging new early adopter, who will be shaping the next cool cycle of reinvention – or, in other words, the next paradigm shift in consumption. Browse through this website for further information and consulting services.
Click on the next post for the first brand collaboration and review on ‘world goth day’, featuring ‘high goths’, the new Alphas according to the-first-to-know model, who embody these new ‘transhuman’ values.
With thanks to organisers for invitation and hospitality and delegates for welcome.
Conference related discount codes:
NEVER CONFORM
Discount 90% off
Code type One code
9C6GGHMPVNCXD
Play store redemption URL:
THE 2.5%
Discount 90% off
Code type One code
ET5966W72T3CR
Play store redemption URL:
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