SELLING SUPPORTIVE STRATEGIES

Selling Supportive Strategies (Triumph case-study), Brand Strategy

Brand Strategy January 2009/December 2008 (issue 228), p34.

Business Focus - case-study: Triumph, Maeve Hosea investigates... Featuring expert commentary by Dr Lida Hujić.

"European lingerie brand Triumph is known for functional, well-fitting underwear. But, with increasing competition from fashionable sexy start-ups, can the company generate consumer support for a more edgy vision?"