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SELLING SUPPORTIVE STRATEGIES

  • Writer: In The Media
    In The Media
  • Dec 23, 2019
  • 1 min read



Selling Supportive Strategies (Triumph case-study), Brand Strategy

Brand Strategy January 2009/December 2008 (issue 228), p34.


Business Focus - case-study: Triumph, Maeve Hosea investigates... Featuring expert commentary by Dr Lida Hujić.


"European lingerie brand Triumph is known for functional, well-fitting underwear. But, with increasing competition from fashionable sexy start-ups, can the company generate consumer support for a more edgy vision?"

 
 
 

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