Selling Supportive Strategies (Triumph case-study), Brand Strategy
Brand Strategy January 2009/December 2008 (issue 228), p34.
Business Focus - case-study: Triumph, Maeve Hosea investigates... Featuring expert commentary by Dr Lida Hujić.
"European lingerie brand Triumph is known for functional, well-fitting underwear. But, with increasing competition from fashionable sexy start-ups, can the company generate consumer support for a more edgy vision?"