Tuesday 10th March 2020, Day 1, MRS Annual Conference
IMPACT 2020: THE NEW AGENDA
How to understand, survive and capitalise on the challenges of the next decade
To make good decision for the future, we need to understand the hidden influencers, for whom the future has already happened. But marketing hype relies on buzzwords and hot trends, not careful calculation. It’s time to deploy research disciplines to mitigate the risks associated with innovation. Dr Lida Hujic from TFTK Insight, Innovation, Culture helps us look forward and be future-proof. Taken from her new book THE 2.5%: small group, big influence.